RLSS UK

Marketing Campaign Manager

Key roles as campaign manager included:

  • Strategic planning of campaign activity across a full communications mix
  • Identifying and negotiating with potential partners and sponsors
  • Creating media opportunities and writing press releases for national and regional media
  • Producing internal and external communications copy for newsletters, magazines and promotional material
  • Writing story boards and overseeing video production
  • Creating social media plans and posts
  • Developing and managing web content using CMS sites
  • Event management
  • Liaising with clubs, members and supporters across UK
  • Working with designers to create campaign collateral
  • Managing budgets
  • Monitoring and evaluation.
  • Lowest price valtrex

Campaigns

Managed and developed a range of campaigns at RLSS UK, including:

Drowning Prevention Week

Given a blank canvas, I was responsible for transforming a small internal directive into a public facing national campaign that is now supported by millions of people across the UK and continues to receive widespread media attention. Thousands of activities and programmes are now carried out under its umbrella, aiming to teach communities, particularly children, how to stay safe and have fun near water.

After only a few years, the Drowning Prevention Week campaign helped to catapult the profile of the organisation into the public domain and establish it as the go-to charity for drowning prevention advice.

The campaign is now backed by the Department of Education and was instrumental in the founding of an all-party working group. It is supported by all the UK’s leading leisure operatives, and hundreds of schools now use the campaign’s resources to teach pupils how to stay safe and have fun near water. The campaign has been discussed internationally at the World Drowning Convention and also led to the establishment of many key partnerships within the charity, including the RNLI, Swim England and Child Bereavement UK.

A huge range of educational resources have now been produced for schools, leisure centres and community groups including lesson plans, games, water based activity session plans, fundraising ideas and videos.

Don’t Drink and Drown

Manage campaign activity across the UK, liaising with drowning prevention co-ordinators who have organised events at pubs, nightclubs, universities and shopping centres to highlight the dangers of walking home near water on a night out drinking.

Collate event activity and organise regional media opportunities for targeted areas. Using latest drowning statistics, I produce local press releases to maximise press exposure of the campaign. Interviewed case studies and built trusting relationships.

Developed partnerships to help spread the campaign messages and increase audience reach.

Provide copy and work with designers to produce a range of campaign materials, including a promotional film, marketing booklet, template social media plans, template press releases, posters, and best practice examples.

Save a Baby’s Life

Managed the rebranding of the charity’s Save a Baby’s Life campaign which aims to teach basic emergency training to anyone who is in the care of a baby, in the event of a choking or drowning incident.

Worked with designers to produce a new refreshed look which aimed to attract more participants onto the free courses hosted by RLSS volunteers and members across the UK.

Spring Clean

Promoted the charity’s Spring Clean in the media and on blogs. The campaign warns parents that drowning is one of the leading causes of accidental death of children in the UK and urges them to follow simple advice to keep their families safe around water in the home and garden.

Using the latest drowning statistics, as well as recent survey data, I tailor press releases to make them relevant and regionalised for local media, using case studies where appropriate.

Runners and Walkers

Predominately a social media campaign, targeting running and walking groups I help to write content for all the major social media platforms and website. The highest incidence of accidental drowning in the UK relates to people running or walking past bodies of water and falling in.

Main campaigns:

Additional responsibilities.

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